Rescue72, a company incorporated in the province of British Columbia, Canada and in Manila, Philippines is in the business of selling innovative products fostering disaster preparedness and awareness to meet the demands of climate change. Its corporate headquarters is located in Vancouver and Manila and it will have satellite offices in key cities around the world. The company designs, manufactures, and sells innovative products for individual safety and survival in cases of emergencies, calamities or disasters to a global market of individuals of all ages, from all walks of life facing the intermittent perils of climate change. Rescue72 markets its product line as “Your Partner in Emergency Preparedness,” and commits a portion of the company’s sales and revenues to relief and rescue programs that reach out to help communities and people affected by natural disasters.
The Innovator and his team
“Rescue72” is the brainchild of Danvic Briones, the company’s founder and Chief Executive Officer. Growing up in a typhoon- and disaster-stricken country and after witnessing the wrath of Typhoon Ondoy (international codename: Ketsana) in the Philippines in 2009, Mr. Briones developed the idea of designing a survival vest to help save lives. According to the Canadian Red Cross, the first 72 hours is critical to a person’s survival in times of emergencies or disasters until successfully rescued, so Briones aptly named his company and first invention as Rescue72.
Joining Danvic in Rescue72 is Melissa Remulla-Briones, his wife and a lawyer specializing in contracts, and Ramon Maranan, a sales and marketing expert with extensive experience in retail sales.
Briones and his team are also exploring the potential of the “Rescue72” concept, expanding the line to include a variety of survival apparel and tools.